Know the conversation before you join it
Every market already has a media narrative — and competitors shaping it. We map both, so your first story lands where the gap is.
How we run market research & competitive analysis
Pitching without research means guessing: which outlets cover your category, which journalists own the beat, and how loudly your competitors already occupy it. Guessing is expensive.
Our research team answers those questions with data — share of voice, competitor coverage patterns, and the angles nobody in your market has claimed yet.
Share-of-voice tracking
Your media presence measured against every competitor — by outlet, sentiment, and topic.
Competitor coverage analysis
Every story your rivals landed in 12 months: the outlets, the angles, and the gaps they left open.
Audience insight
Which publications your buyers actually read, in which language, and what makes them share.
Decision-ready reporting
Findings delivered as recommendations — the outlets to target, angles to claim, and journalists to know.
- Share-of-voice baseline across your competitor set
- 12-month competitor coverage audit
- Journalist and outlet map for your category
- Message testing against audience segments
- Pre-launch market scans for new products or regions
- Quarterly trend briefings for your leadership team
Often paired with
See your market the way editors do
Name your top three competitors and we'll show you a sample share-of-voice snapshot — and where the open ground is.