PR, content, and paid — pointed at the same goal
Most marketing calendars are a list of activities. Yours should be a plan: owners, timelines, and targets your board can hold you to.
How we run marketing plan development
When PR, content, and paid media run on separate calendars, they dilute each other — the coverage lands the week the campaign is dark, and the campaign peaks with nothing to point to.
We build one integrated plan around the quarters that matter: launches, raises, and seasonal peaks — with every channel timed to reinforce the others.
Integrated planning
PR, content, social, and paid mapped on one calendar, sequenced so each channel amplifies the last.
Goals & KPIs
Targets defined per quarter — coverage, traffic, pipeline — with a dashboard your board can read.
Channel roadmap
Where each rupee goes and why, with budget weighted to the channels your buyers actually use.
Quarterly reviews
The plan re-forecast every quarter against results — kept honest, not filed away.
- Marketing and communications audit
- 12-month integrated plan with owners and timelines
- Budget allocation across PR, content, social, and paid
- KPI framework and reporting dashboard
- Launch and campaign calendars for key quarters
- Quarterly review and re-forecast sessions
Often paired with
Replace the activity list with a plan
Share your goals for the next two quarters and we'll return a one-page plan outline — channels, sequence, and targets.